Sky Deutschland

May 2011

Sky Deutschland has chosen Mosart Medialab’s newscast automation system for its upcoming 24/7 channel Sky Sport News HD. The Munich-based rolling news channel is scheduled to go live with Mosart^® at the channel’s launch during the winter of 2011/2012.

Already in use at Sky Italia, Mosart^® was chosen for Sky Sport News HD in Germany because it combines enhanced production values with reduced operational costs.

“We wanted to get the biggest bang for our newscasting buck,” said Pat McGuinness, consultant project manager at Sky Deutschland. “With Mosart^®, we will deliver a sophisticated look and feel that we simply couldn't achieve without high-level newsroom automation, and the budget that we save on the newsroom process can be put into news gathering. The system’s ability to concurrently trigger multiple devices allows us to create complex live sequences that would otherwise require pre-rendering or rehearsal — for which there’s no time in 24-hour rolling news.”